Research theme
Beef cattle
Crossbreeding, carcass and meat qualityFrom Brahman and Charolais crossbreds to Thai native cattle, the group studies growth, carcass traits and meat quality, including deep-learning weight estimation from phone photos.
Highlights
- 5,531 cattle from 217 cooperative farms analysed
- Member, national beef–buffalo production-cost subcommittee

Key numbers
- journal articles
- 7
- conference papers
- 19
- research projects
- 14
- graduate theses
- 5
- partner organizations
- 5
- years of published work
- 2000–2026
From the field
What the group asks
Which crosses suit tropical beef production?
Heterosis and breed effects in Thai Native × Brahman crosses, pre-weaning growth and fertility of Angus × Brahman and Angus × Red Sindhi crossbreds, and direct and maternal genetic effects in a multibreed beef population.
What drives carcass value and price?
Carcass traits and pricing under a cooperative system, carcass weight, dressing percentage and marbling score, beef cuts of fattened Charolais crossbreds, protein and collagen in dry-aged beef, and non-carcass components.
Can a phone camera estimate a steer's weight?
Deep learning with mobile imaging for automated conformation indices and weight prediction, compared with traditional regression and other machine-learning methods.
What is the genetic potential of Thai indigenous cattle?
Genetic parameters and trends for birth and weaning weight in a Northeastern Thai indigenous line, and growth hormone gene polymorphism and pre-weaning growth.
Methods named in this theme's titles: Crossbreeding & heterosis (10) · Carcass & meat quality (6) · Farm economics & indices (4) · Multibreed evaluation (2) · Genetic parameters & animal models (2) · Deep learning & computer vision (2) · Genomic-polygenic evaluation (1) · Candidate genes & markers (1)
Journal papers (7)
- 2026
Determinants of carcass traits and pricing in crossbred beef cattle under a cooperative production system in tropical Thailand
Suphawida Hiranrueang, Thanathip Suwanasopee, Mauricio A. Elzo, Skorn Koonawootrittriron
Animal Bioscience 39(9): 250993
- 2025
Integrating deep learning and mobile imaging for assessment of automated conformational indices and weight prediction in Brahman cattle
Peerayut Nilchuen, Thanathip Suwanasopee, Skorn Koonawootrittriron
Smart Agricultural Technology 12: 101079
- 2024
Assessment of soluble protein and collagen characteristics of dry-aged beef from Angus × Thai native and Charolais × Thai native crossbred steers
Tharinee Saleepochn, Phodchara Chavanasilp, Pachara Kanram, Sutasinee Kityakarn, Piboon Pantu, Prapasiri Pongprayoon, Thanathip Suwanasopee, Danai Jattawa, Patraporn Luksirikul, …, Skorn Koonawootrittriron
Agriculture and Natural Resources 58(6)
- 2023
Variation among beef cuts of fattened Charolais crossbreds raised under Thai tropical environmental conditions
Rapeepan Soontran, Thanathip Suwanasopee, Mauricio A. Elzo, Skorn Koonawootrittriron
Agriculture and Natural Resources 57(3): 503-510
- 2012
Beef production cost of farmers under the Pon Yang Kham Livestock Breeding Cooperative NSC Ltd.
Chawalit Kankaew, Skorn Koonawootrittriron, Mattana Osothong, Thanathip Suwanasopee
Journal of Agricultural Science 43: 79-87
CorrespondingBeef cattle - 2008
Genetic parameters and annual trends for birth and weaning weight of a Northeastern Thai Indigenous cattle line
Wutipong Intaratham, Skorn Koonawootrittriron, Panwadee Sopannarath, Han Urich Graser, Sornthep Tumwasorn
Asian-Australasian Journal of Animal Science 21: 478-483
Co-authorBeef cattle - 2007
Effect of genetic polymorphism of bovine growth hormone gene on pre-weaning growth traits in a Thai multibreed beef production
China Supakorn, Supamit Mekchay, Voravit Siripholvat, Panwadee Sopannarath, …, Skorn Koonawootrittriron, Sornthep Tumwasorn
Kasetsart Journal (Natural Science) 41(3): 484-492
Co-authorBeef cattle
Conference papers (19)
- 2024
Factors influencing purchase price variation of live fattened cattle · The 12th National Animal Science Conference
- 2024
Comparative analysis of traditional regression and machine learning techniques for estimating body weight in crossbred beef cattle · The 12th National Animal Science Conference
- 2019
Non-carcass and waste components of fattened beef cattle · The 8th National Animal Science Conference 'Innovation for Sustainable Livestock Production towards Thailand 4.0'
- 2018
Analysis of practices and transportation routes for beef cattle exportation from Thailand through the Thai-Laos borders · The 18th Asian Australasian Animal Production Congress
- 2018
Development of producer network for commercial beef production · The 18th Asian Australasian Animal Production Congress
- 2018
Factor affecting purchasing price of fattened beef cattle · The 18th Asian Australasian Animal Production Congress
- 2016
A comparative study of carcass yield and quality between Charolais crossbred and Holstein crossbred steers · Fifth National Animal Science Conference, Khon Kaen Agricultural Journal
- 2016
Current situation of beef industry in Thailand · International Symposium 'Dairy Cattle Beef up Beef Industry in Asia: Improving Productivity and Environmental Sustainability'
- 2015
Challenges for sustainability of beef cattle production in Thailand · The 5th International Conference on Sustainable Animal Agricultural for Developing Countries
- 2012
General appearance of Whoalan (a Thai native cattle) · The 15th AAAP Animal Science Congress
Research projects (14)
- 2019–2020Precision technology for farm management and cattle businessFunder: KURDICo-investigator
- 2019–2020Knowledge management to improve commercial cattle production efficiencyFunder: KURDIPrincipal investigator
- 2019–2020Innovative management of commercial beef production for competitiveness and sustainabilityFunder: TSRICo-investigator
- 2019–2020Alternative products from domestic cattleFunder: KURDICo-investigator
- 2019–2020Research and innovation in cattle production to enhance the competitiveness of Thai farmers for free tradeFunder: KURDIPrincipal investigator
- 2019Carcass and non-carcass components of fattened beef cattleFunder: Smile Beef Co Ltd.Principal investigator
- 2017Variability and factors influencing quality of fattening beef purchased through cooperatives in ThailandFunder: KURDIPrincipal investigator
- 2016–2018Carcass quality of fattening Charolais crossbred steers and Holstein crossbred steersFunder: Smile Beef Co Ltd.Principal investigator
- 2016Study of estrus synchronization and fixed-time artificial insemination on pregnancy rate and sex ratio of offspring in crossbred Thai Native-Brahman-Charolais cattleFunder: KURDICo-investigator
- 2015–2017Increasing genetic potential of Thai cattle using genomic selectionFunder: KURDIPrincipal investigator
Graduate theses (5)
2023M.S.
การจำแนกความผันแปรและความสัมพันธ์ระหว่างซากชิ้นส่วนย่อยของโคเนื้อลูกผสมที่ถูกเลี้ยงดูแบบประณีตภายใต้สภาพร้อนชื้นในประเทศไทย
Rapeepan Soontran
2019M.S.
Carcass and non-carcass components of fattened beef cattle
Supparat Bunsuk
2018M.S.
Carcass quality of fattening charolais crossbred steers and holstein crossbred steers
Chaowalit Pluemjai
2016M.S.
Cost and benefit from cow-calf production in commercial beef production
Jirayut Khemsawat
2008M.S.
Comparison of models for estimating genetic effects for birth and weaning weights in crossbred cattle among Thai native, Brahman and Charolais
Arraya Jeanmas
Who the work is done with
Beef Cluster Cooperative (Max Beef) (opens in a new tab)
Thailand
Carcass and pricing data on 5,531 cattle from 217 farms for joint research (2026).
Loong Chow Farm
Thailand · 2004
Adviser on Brahman and crossbred beef genetics and production, Suphanburi.
Smile Beef Co., Ltd.
Thailand
Beef field partner; its manager joined the buffalo and beef panel at the 63rd KU Annual Conference (2025).
Farmeral Technology Co., Ltd. (opens in a new tab)
Thailand
Farm data company: Farmeter apps for buffalo and beef farms and cooperatives, and a farm assistant on LINE.
University of Florida (opens in a new tab)
USA · 1996
Since 1996: 52 papers with University of Florida co-authors, many with Prof. Mauricio Elzo; a KU–UF cooperative agreement (2007–2021); courtesy faculty 2005–2023.
Partner on research, or study with TAGU
For partners
Propose a joint research project, a co-authored study, a student exchange or a talk.
Start a research conversationFor students
Study for a master's or Ph.D. in animal breeding and genetics at Kasetsart University.
How to join TAGU